The Personal MBA

Create a Reading Schedule: Break down your 10-day plan into daily reading goals. For example, if you're covering 10 core business concepts, focus on one concept per day. Allocate specific times for reading and stick to them as much as possible.

Choose Diverse Materials: Select books, articles, and case studies that cover the range of topics you're interested in. This could include foundational texts in marketing, finance, strategy, and operations management. Variety will keep you engaged and provide multiple perspectives.

Apply What You Learn: After each reading session, jot down how the day's concept could be applied to a real-world business scenario or even your personal projects. This helps solidify your understanding and makes the knowledge more practical.

Discuss and Reflect: If possible, find a study buddy or a mentor with whom you can discuss what you've learned. Talking about the concepts helps deepen your understanding and may provide new insights.

Review and Revise: At the end of your 10-day plan, review all the concepts you've covered. Make notes on areas that were challenging and might require further study. Consider how you can integrate these insights into your daily work or future business plans.

If you're focusing on marketing on Day 3, you might read 'Influence: The Psychology of Persuasion' by Robert Cialdini to understand how to better craft your messaging and engage customers.

On Day 7, while exploring financial fundamentals, you could analyze a real company's annual report, breaking down its income statement, balance sheet, and cash flow statement to understand how the business operates financially.

Identify Your Target Market: Start by defining who your product or service is for. Consider factors like age, location, interests, and problems they face. Use online surveys or social media polls to gather information.

Analyze Potential Competitors: Look into businesses offering similar products or services. Note what they do well and where they fall short. This can help you find a niche or an aspect of your business that can stand out.

Assess Financial Viability: Calculate the costs involved in starting and running your business. Compare these against the potential revenue you could earn. Tools like Excel or Google Sheets can be helpful for this.

Solicit Feedback from Potential Customers: Share your business idea with a small group from your target market. Ask for honest feedback on the concept, pricing, and any features they'd like to see. Online forums related to your industry can be a good place to start.

Create a Minimum Viable Product (MVP): Develop a simplified version of your product or service with just enough features to satisfy early customers and provide feedback for future development. This could be a basic app, a sample of your product, or a demo of your service.

If you're planning to launch an eco-friendly clothing line, your MVP might be a small collection of items made from sustainable materials. You could then showcase these at local markets or through social media to gauge interest and collect feedback.

For a mobile app idea, create a prototype using tools like Adobe XD or Sketch. Share this with potential users in your target market to understand if the app solves their problem effectively and what improvements are needed before full-scale development.

Identify Your Customer's Pain Points: Start by having conversations with your customers to understand their challenges and what they value most. Use surveys, interviews, or feedback forms to gather this information.

Articulate the Value Clearly: Once you know what matters to your customers, tailor your communication to highlight how your product or service directly addresses their needs. Focus on the benefits and outcomes rather than just the features.

Educate Rather Than Sell: Adopt an educational approach in your marketing and sales efforts. Provide valuable information that helps your customers understand why your solution is the best fit for their problem.

Offer Proof: Use testimonials, case studies, or data to back up your claims about the value your product or service provides. This builds credibility and trust with potential customers.

Follow Up and Adjust: After a sale, follow up with your customers to ensure they are experiencing the value you promised. Use their feedback to refine your value proposition and improve your product or service.

A software company learns that their clients are spending too much time on manual data entry. They focus their sales pitch on how their product can automate these tasks, saving time and reducing errors, rather than just listing its features.

A fitness coach discovers that her clients are not just looking to lose weight, but to feel more confident and energetic. She tailors her programs and marketing to emphasize these benefits, showing testimonials from past clients who've achieved these goals.

Identify Your Current Value Form: Start by understanding which of the 12 standard forms of value your business or idea currently fits into. Is it a product, a service, or perhaps a subscription model? This clarity is the first step towards innovation.

Brainstorm Combinations: Once you've identified your current form of value, brainstorm ways to combine it with other forms. For example, if you offer a product, could you add a service component to enhance its value? Or perhaps introduce a subscription model for regular updates or maintenance?

Analyze Your Market: Look at your competitors and the broader market to see how they deliver value. Are there gaps in the market that you could fill by adopting a different form of value or combining several forms in a unique way?

Test and Get Feedback: Before fully rolling out a new value form or combination, test it with a small segment of your target audience. Gather feedback and make adjustments as necessary. This iterative process can help refine your offering to better meet customer needs.

A local bookstore (primarily a product-based business) starts offering monthly subscriptions where members can borrow books, effectively combining the product and subscription models to create a new value proposition.

A software company (service/value through subscriptions) introduces a premium tier that includes not only access to their software but also a quarterly in-person workshop for users to maximize the software's utility, blending the service and educational experiences.