Start with Why

Reflect on Your Passions and Values: Spend time thinking about what you are truly passionate about and what values are most important to you. This could involve writing down moments when you felt most fulfilled or activities that bring you joy.

Articulate Your Why: Once you have a clear understanding of your passions and values, try to articulate your 'Why' in a simple statement. This should capture the essence of what drives you and why you do what you do.

Align Your Actions with Your Why: Evaluate your current actions, decisions, and communications to ensure they align with your 'Why'. Make adjustments where necessary to ensure consistency between your beliefs and behaviors.

Share Your Why: Communicate your 'Why' to others, whether it's through conversations, social media, or within your professional environment. Sharing your purpose can attract like-minded individuals and create a community around shared values.

Revisit and Refine Your Why: Understand that your 'Why' might evolve over time. Make it a habit to periodically reflect on your 'Why' and adjust it as you grow and gain new experiences.

A small business owner identifies that their 'Why' is to support local artisans and promote sustainable living. They ensure all products sold are locally sourced and eco-friendly, and they share stories of the artisans behind the products to connect with customers on a deeper level.

An individual realizes their 'Why' is to inspire others to lead healthier lives. They start a blog to share their journey, tips, and recipes, and they organize community fitness events to bring people together around the goal of health and wellness.

Communicate Your Why in All Messaging: Whether it's a marketing campaign, an internal memo, or a presentation, start with your 'Why'. This sets the context for your audience to understand and connect with your message on a deeper level.

Train Your Team on Your Why: Ensure that everyone in your organization understands the 'Why' behind what you do. This alignment will help them communicate more effectively with clients and each other, embodying the organization's values in every interaction.

Use Stories to Illustrate Your Why: People connect with stories more than facts alone. Share real-life examples that illustrate your 'Why' in action. This makes your 'Why' tangible and memorable for your audience.

Apple Inc. often starts its product launches and advertisements by emphasizing its core belief in challenging the status quo and thinking differently, before introducing how they achieve this (innovative technology) and what products they offer (iPhones, MacBooks).

A local bakery might begin its story by sharing the owner's passion for bringing people together over good food, explaining how they source ingredients locally and bake with traditional methods, before showcasing their range of breads and pastries.

Before making any decision: Ask yourself, 'Does this align with my Why?' If the answer is no, it's probably a good idea to step away and rethink it. This might mean saying no to opportunities that seem tempting but don't resonate with your deeper purpose.

Use it for big and small choices: Whether you're deciding on a new career path or picking a volunteer project, your 'Why' can be your guiding light.

Imagine you're a young entrepreneur: Your 'why' might be to empower others through sustainable fashion. When making decisions about your clothing line, you'd use this filter. Choosing eco-friendly materials and fair labor practices aligns with your purpose, while mass-produced fast fashion wouldn't.

Let's say you're a recent graduate: Your 'why' might be to use technology to educate children in underserved communities. When considering job offers, you'd prioritize roles that allow you to make a positive impact in that area.

Assess Belief Alignment in Interviews: During the hiring process, ask candidates about their personal beliefs and motivations. Look for stories and examples that indicate they share your core values and are driven by similar purposes.

Foster a Culture Around Your Why: Encourage practices and rituals that celebrate and reinforce your 'Why'. This could be through regular team activities, storytelling sessions where employees share how their work aligns with the 'Why', or community service events that reflect your purpose.

Evaluate Performance Based on Why Alignment: When reviewing employee performance, consider not just what they've achieved but how their actions contribute to the 'Why'. Recognize and reward behaviors that further your cause.

A tech startup focused on environmental sustainability hires a software developer who runs a local community recycling program. Despite having slightly less technical experience, the developer's passion for sustainability fuels innovation in creating eco-friendly software solutions.

A non-profit organization dedicated to education for underprivileged children selects a marketing director who has volunteered extensively in similar causes, over a candidate with more extensive marketing experience but no demonstrated interest in education equality. The new hire quickly becomes instrumental in crafting compelling campaigns that resonate deeply with the organization's audience.